Designing Isha Mobile app
Isha Foundation, founded by Sadhguru, is a non-profit that concerns human wellbeing and spiritual development through Yoga. It’s offerings were scattered across 42 websites! As a result, the experience was totally fragmented with a fundamental problem – the key information was not at all discoverable.
Duration
2016-17.
Responsibilities
Information Architecture, Interaction design
Impact
Program registrations increased by 37%; Donations through the app averaging ₹ 200k per month.
My Role
Touched by the insight of Sadhguru and deep experience that I had felt through ISHA foundation’s yoga programs, I signed up as a volunteer.
My role was to conceptualise a mobile app given the various offerings of Isha, design the flows and provide direction how it could help the org. in terms of their goals. I was contributing as a UX Lead by working nights, for about 8 hours per week.
Who are our Users?
Our users were anybody who was a follower of Sadhguru on Twitter / Facebook. These could range from people who haven’t done any program with Isha to people who are meditators. The important aspect is they want to know more about the wisdom from Sadhguru and get updates on yoga programs and volunteering opportunities.
Constructing the Information Architecture
Seeing from the lens of IA
When we look at the content from the user’s needs, business needs and the frequency of content updates – we arrive at a point-of-view for the information architecture.
User Information Needs
Analytics data revealed that people primarily look for:
- Content from Sadhguru – videos, articles and quotes.
- Where Sadhguru would be speaking next and if they could attend that event.
- Upcoming Isha yoga programs.
Business Needs
- Isha wants to increase yoga program registrations. The intention was to achieve this by giving timely updates of programs happening in the participant’s city.
- Donations are important to the org. and there needs to be a way for people to discover various initiatives by Isha and donate for the cause.
Content
I did a content audit of the site and looked at content that is actionable and consumable. I also sought how frequently certain content was updated from the team.
Triangulating User’s information needs, Business Needs and Content gives rise to an Information Architecture.
Navigational Choices on Mobile
The stakeholders had proposed to have all the navigation items on the web as part of a hamburger menu on the mobile. However, the bottom-bar navigation was a better bet for the information architecture we had.
In order to resolve this, I have not only pointed out Google’s then recently updated material design guidelines, but also educated them why the bottom-bar was efficient and how it increases content engagement.
Design
I’ve created designs for all the screens as medium fidelity wireframes.
I used these as reference for my discussions with stakeholders. I have also done Usability testing for the key flows with some Isha foundation volunteers at an event in Bangalore.
Visual Design
I created a style guide for the visual design of the app. However, I could not execute all the screens due to my professional work commitments.
The team decided to go with the in-house visual designers due to development timelines. They felt that visual design for the app needs art direction incorporating various motifs used in Isha’s properties, over the years.
As a result, the visual style proposed by me has been modified.
Impact
Ever since the app was released, it had been receiving unanimously positive reviews touting that it is extremely simple to use. Isha yoga program registrations have increased by 37%, thanks to the mobile app. Donations through the app were averaging at INR. 200k per month, without any marketing whatsoever. Further improvements to the donation forms were planned in order to make the donation experience even better.
This has been one of the most enriching projects that I had worked on, in terms of impact and contributing my bit to the spiritual community.